Marketing Simulation – from classroom to the real world

Imagine you are a marketing expert. I mean a real expert!

You are the Divisional Head of a manufacturing firm and have to make tough decisions based on the 4Ps – Product, Price, Place and Promotion – in a highly competitive marketplace and take responsibility of the outcome of these decisions!
On 29 June 2019, the II-year M.B.A. students of SSSIHL did just that, albeit through a world-class simulation game on Strategic Marketing Decision Making.

Marketplace Simulations was kind enough to provide this state-of-the-art simulation, on a free of cost basis to SSSIHL students for trial.

Dr. Ashish Sood, Associate Professor of Marketing, University of California Riverside, championed the simulation game. He used his vast industry and academic experience to provide the best hands-on experience to the students during the game.
The marketplace simulation helped to strengthen students’ understanding of the fundamental marketing concepts and taught them new data-driven skills. In this realistic international business setting, they ran the marketing division of a corporation for five quarters in compressed time (five rounds of decision-making).

It put them in the deep end of the fast-paced marketplace, where the timeliness and quality of decision-making can make or break the business. Students realized that to succeed in such an environment; academic fundamentals must be strong – not just marketing, but also operations, finance, budgeting, et al.

During the game, they had the opportunity to analyze various situations, plan a marketing strategy around them, and chose the tactical options amidst all the conflicts, tradeoffs and potential outcomes to implement and execute their plans. They also faced uncertainty from the outside environment and their own decisions.

Talk about going from 0 to 100 (read: theory to practice) in less than 60 seconds!.